Successful businesses and organizations understand that brand recognition is a crucial aspect of their marketing strategy. However, as consumer trust in paid advertisements continues to decline, earned and creatively positioned media is more important than ever. Enter thought leadership. Research from Edelman and LinkedIn confirms that, in addition to strongly improving awareness, thought leadership "earns buyer preference by building trust, directly impacts wins, and can even impact pricing." In this session, you'll learn how to nurture thought leaders from within your organization as well as how to partner with external influencers to reach your business goals.
Karina Schultheis is a marketing professional with more than 10 years of experience developing and implementing strategic public relations, content marketing, social media, and influencer relations campaigns. Her specialty is helping organizations improve global brand recognition through targeted and mutli-faceted thought leadership initiatives. Karina leverages her knowledge of a wide range of industries, including politics, higher education, and B2C travel, to creatively position her organization in the fast-paced world of innovative B2B AI technology.
|Start Date||08/15/2019 12:00 PM|
|End Date||08/15/2019 02:00 PM|
|Informal Networking||11:30 AM|
Fountains Country Club
4476 Fountains Drive
Lake Worth FL 33467
|Chapter||Palm Beach County, FL|