The Importance of Knowing Your Why and It's Impact on Your Branding


Lisa Schermerhorn

The Importance of Knowing Your Why and Branding
Limitless Beliefs, How Your Thoughts Impact Your Success
Epigenetics, How Your Ancestors Impact your Life and Your Decision Making

"The two most important days of your life are the day your were born and the day you find out WHY."  Mark Twain

Lisa will provide clarity and direction for discovering your WHY.  Lisa believes that nothing is more powerful than knowing your purpose, whether personally or professionally.  Finding your Why will help you get clear, stand out and play big.  Don't waste your life, your potential, your gifts, your time and especially don't waste your WHY.
When you discover your WHY, you will  own your purpose and WHY you are here.  Your WHY emanates through everything you do from buying a car, to what you order in a restaurant, how you life to vacation, where you work and WHY you do the work you do.

Speaker Bio

Lisa has over 20 years of experience as a transformational leader, award winning speaker and expert in the fields of human behavior, leadership and personal development.  She trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets and helped a professional golfer win Golfer of the Year!

Lisa was V.P. of Business Development for an innovative start-up company using virtual reality to help clients with pain reduction, memory loss and stress reduction. he helps entrepreneurs and high performers from where they are to where they want to be much faster than conventional coaches.

Lisa is also trained as a Why Coach, helping people discover their Why, based on Simon Sinek’s, “Know Your Why”. Lisa not only helps individuals discover their Why, but she also helps people discover the Why of their business and how to use it in branding.

Lisa’s Why is;

She challenges ordinary thinking because innovation requires and extraordinary approach.  How she does that is to help people get into alignment to achieve explosive growth.  What she brings is the ability to make her clients unstoppable in 3 – 6 months!

Lisa is the mom of two amazing grown children, Max and Haylie. She lives in Vermont with her rescue dog Lily, who she rescued at 10 years old from a high kill shelter in S.C. 

Facilitated By


Celeste Hartwell
Managing Director


Event Information

Start Date 06/17/2021 11:30 AM
End Date 06/17/2021 01:30 PM
Timezone US/Eastern
Informal Networking 11:00 AM
United States
Chapter Greater Burlington, VT

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