Experts say content marketing, including on social media platform, can return 3x better results in terms of traffic and lead generation when compare with traditional advertising, and it costs 62% less than traditional advertising.
This makes content marketing one of the most economical and effective ways to build trust and relationships with your target audience.
During this session you will learn:
How to create Internet content relevant to your audience, including on social media platforms
How to generate revenue with content marketing
The proper use on the Internet of intellectual property owned by others, including trademarks, hashtags, and photographs
How to protect your Internet content with trademark and copyright registrations
Prati Kaufman is a Marketing Energy Coach. She makes marketing fun and effortless for entrepreneurs by tuning their energy to their desires. She partners with her clients to create a simple and effective marketing plan to get their services and offers in front of the right audience. Marketing will never be a chore when you work with her.
Jamie Sternberg is an attorney with the trademark and copyright law firm Saunders & Silverstein LLP. Jamie's passion for trademark and copyright law began 20 years ago. She's worked with companies of every size, including those with a portfolio of one trademark registration to those with worldwide portfolios that include famous trademarks. Jamie's practice focuses on strategic counseling, prosecution, enforcement, and transactions with respect to trademarks, copyrights, and domain names. Jamie advises clients on obtaining and maintaining domestic and foreign trademark protection, including prosecuting trademark applications before the U.S. Patent and Trademark Office and analyzing the availability of marks for use and registration. Jamie's clients receive from her and can expect in-depth knowledge of the trademark search, registration, and enforcement processes, superior attention to detail, quick responses to emails, competitive rates, and strategic guidance on trademark and copyright registration and enforcement that fits their particular business.
|Start Date||01/27/2021 06:00 PM|
|End Date||01/27/2021 08:00 PM|
ONLINE Zoom Event
|Chapter||Greater Hartford , CT|