Creating a Digital Marketing Strategy


Lori Highby

Digital Marketing Expert
Helping B2B entities generate leads online.
President/Owner of Keystone Click
Oftentimes, you hear what you are supposed to do on Facebook or Twitter or LinkedIn or blogging and email and paid advertising.  But do you really have a plan in place?  Learn the steps involved in creating a digital marketing strategy that you can then execute on your own or with your team.

Speaker Bio

With a core personal value of lifelong-learning, Lori Highby has shared creative and strategic digital marketing, personal branding, and entrepreneurship lessons with people and organizations from all over. Her years' experience, education, and involvement range from currently owning a digital marketing agency, Keystone Click, being the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media, teaching undergraduate students as an adjunct professor at UW-Milwaukee, and serving on numerous boards including the Better Business Bureau of Wisconsin. Lori earned her Bachelor’s Degree in Business & Marketing from Marian University and her MBA from Cardinal Stritch University.

Facilitated By


Karen Haggerty
Managing Director


Event Information

Start Date 11/18/2020 11:30 AM
End Date 11/18/2020 01:30 PM
Timezone US/Central
Online Event - Zoom
United States
Chapter Chicago, IL

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