As a Small Business Owner, it's tough to stay on top of everything you need to do. When it comes to marketing, some entrepreneurs do what feels natural and it ends up as a waste of time with few results.
In this 15-20 minute talk, Pat goes over the 5 things Small Business Owners get wrong with their Marketing: product selection, positioning, audience targeting, how they talk about the product and messaging.
Be comfortable getting uncomfortable as you reconsider some of your marketing choices to help focus your business and increase your sales.
The presentation is simple and straightforward with 5 key takeaways:
Select the product line you LOVE and feel called to provide
Don't be afraid to differentiate and stand out with your positioning
Be courageous in selecting your audience - you're not for everyone
Market your product's benefits, not your features
Make sure your messaging is solely targeted at your ideal customer, you cannot be "all things to all people"
The talk is upbeat, fun and it flies by inside 15 minutes. In a good room, there is time for questions.
Pat is the Idea Coach and an eWN Premier Success Coach. He helps Small Business Owners stand out & sell with their marketing. The secret to Small Business marketing is an obsession with your target audience to focus your business so you can become the expert & leader in your space. Using these secrets, Pat helps businesses find clear and competitive advantages to grow. He offers creative business coaching, marketing classes and communities so Small Business can reignite their passion and accomplish their goals. Pat has over 20 years of experience creating strategy and marketing for commercial radio stations. With decades of on-air experience, Pat's polished, comfortable style will connect with your group!
|Start Date||09/16/2020 11:30 AM|
|End Date||09/16/2020 01:30 PM|
|Informal Networking||11:00 AM|
Nakoma Golf Club
4145 Country Club Road
Madison WI 53711