Why Inbound Marketing is the Key to Your Success

Published Date: May 30, 2016 | Blog Category: eWomenNetwork
Phyllis Smith

What is Inbound Marketing? 

Think of it as you’re the basketball net and your customer is the ball.

In real terms, inbound marketing has been described as anything that provides a tremendous amount of value to your target customer without asking anything from them in return.

We’re talking about content here. And if you aren’t creating regular content that your ideal customer wants, you will have a hard time standing out from those who do.

Share your content challenges below!

Odoo text and image block

The Key to Your Success

Inbound marketing is perfect for the small business on a tight budget. It’s cheap, and it gives you the opportunity to become an expert in your field and cultivate a customer base of people who are truly interested in what you have to offer.

But you do have to have a strategy around it. For example, if you write a blog but don’t optimize it for SEO and have some kind of call-to-action, you are wasting your precious wisdom and knowledge. Your valuable content will be seen by fewer people who are less likely to take action.

Odoo image and text block

Inbound Marketing Cultivates Relationships 

Business is all about relationships. Creating valuable content is one way of creating and nurturing online relationships with strangers, which turns them into leads and ultimately clients. HubSpot says, “By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”

Hubspot released their annual State of Inbound report, which is a fantastic overview of the state of this ever-growing marketing arena.

Download the link here, and start get those content-generating wheels spinning.

What is the state of your inbound marketing? Comment below!

Odoo image and text block


Author, Phyllis Smith
Content Manager, eWomenNetwork 


Odoo image and text block

Leave a comment

You must be logged in to post a comment.

Next Blog

May 30, 2016

Networking Intention is to Serve Others

    Have you ever been to a networking event or a meetup where the person you’re talking to is only interested in talking about themselves? Or maybe they keep looking over your shoulder to see if there’s someone better out there to talk to? Yuck! Networking Intention is to Serve Others Sandra Yancey is the queen of networking. After all, she started eWomenNetwork 16 years ago to give women a place to network, connect and share their challenges and ideas ....Read More