What to Wear to the Annual eWN ICON

How to Look ICONIC at eWomenNetwork ICON Conference

Published Date: Aug 20, 2021 | Blog Category: eWomenNetwork
eWNSocial Advantage

We are less than a week away from eWomenNetwork’s 2021 ICON, so it’s crunch time to find yourself some iconic outfits. Our conference will have you moving around quite a bit, engaging and interacting with others, so dress for comfort. However, keep in mind there will be several photo opps and when networking, you always want to dress to impress! If you don’t know what you’re wearing to ICON yet, don’t worry, our digital advantage team has curated fashion tips specifically for our event.

Why does what you wear to a conference even matter?

When most people think of preparing for an event, you probably think of practicing speeches or possibly the event setup. However, there is so much more that goes into an event preparation, such as what you are wearing, especially if you’re a speaker. Confidence is going to be the best part of any outfit you wear. If you look good, you feel good, if you feel confident, then you will perform well, and will translate well to the audience.

Masks 

eWomenNetwork’s ICON Conference will be following the protocols outlined by the CDC, our hosting Hotel, Embassy Suites a Hilton Property, and the City and State’s rules and guidelines, in order to provide our members with a safe and comfortable environment for our 20th Anniversary ICON Conference. We are also socially distancing in our ballrooms and encouraging mask-wearing. 

Shoes

Being at a conference can make for a long day if you’re in comfortable shoes. Closed-toe shoes, sandals, and flats are great options because they are neither extremely dressy nor casual and can be dressed up or down depending on the rest of your outfit.

Color Theory for Conferences

Knowing the environment that you will be presenting in, is very important, so you know what colors to wear that will pop on stage and translate well on camera. Wear colors that contrast with the background you will be standing in front of, but keep in mind that the background can affect the color you are wearing. Colors that are in front of a dark background will appear less intense, compared to bright backgrounds they will make your outfit seem brighter.

Jewel tones, such as purple, emerald green, or sapphire blue are very saturated colors, so they always show up great on stage and on camera, and work with a wide variety of skin tones. Sunset tones, such as yellow to red, have issues showing up well on camera as they create high contrast edges around them, aka halos. For best results, keep in mind the background that will be at the event as well as what looks best on you.

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 Lean Towards More Modest Choices

Short dresses or skirts and deep-cut tops can be challenging for females to wear to conferences depending on the viewing angle of the audience. Many women’s outfits are made of delicate material that is often see-through, keep that in mind when putting on your conference outfits - you definitely don’t want your bra strap showing through your shirt.

Extra Clothes For Your Personal Goals 

The social media frontier is changing, and they are more opportunities for you to get in on. Our creative director Briana Dai will be teaching our members all about creating Instagram Reels for your business and why they are so important. If you bring extra clothes, you can utilize any free time at the conference to just go for it to start creating your videos. Also, if you are from out of town and you want to explore the area you’ll want to bring extra clothes as it will be quite hot here in the DFW metroplex.

Be Aware of Accessories 

Stay conscious of any accessories you are wearing or thinking of including in your conference outfits. For example, you don’t want to wear big, shiny jewelry that will reflect light or squeaky shoes that will create a distraction for your audience’s attention. Of course, stay true to your style but also be aware of wearing patterns that could potentially be distracting. Before you go on stage, empty your pockets of keys, wallet, or anything else that may be distracting to the eye. When you do a soundcheck, wear the outfit you are planning to wear so you can test any physical activity you may do while giving your speech and to make sure your audience is listening to you and not your noisy shoes. When picking accessories to wear, focus on subtle additions that can add to your outfit and are still in line with being professional, such as simple earrings that add a pop of color.

Hopefully, these fashion tips have helped you in preparation for our upcoming conference or at least helped you re-think some of your choices. We can’t wait to see all of you at our 2021 conference in just a few, short days. Don’t forget to tag us on Instagram wearing your ICONIC conference outfits!



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