The K.I.S.S. Principle
Keep It Simple Sweetie! If you want to reach a large audience, write so an 11 year old can understand it. That means short sentences, simple explanations and don't assume that your reader knows what you're talking about. Literally, spell it out for them. Use lots of bullet points and pictures to tell your story. You're not writing a white paper here. You want a large reach, so you need to dumb it down a little bit (although these 11 year olds are pretty dang smart these days!) Now that doesn't mean you write poorly. You can still tell a compelling story that is easy to ready with proper grammar and accuracy.
The other advice I would give you when you create content, either written, visual or audio (podcasts), is to be yourself. Write like you talk. If you're on camera or recording a podcast, show your true colors. Allow your personality to come through. If you're funny, be funny! If you're sarcastic, throw some sarcasm in for good measure. Be passionate about what you're writing or talking about. Don't be afraid to let the world know who you are and what you stand for. If you're excited about your topic, so too will your audience.
When writing a blog, it doesn't have to be Shakespeare. As you write, imagine you're telling your best friend a story. You wouldn't tell them in long prose. You would speak with emotion. Write from your heart. What speaks to you will speak to others.
Click here to access Sandra Yancey's Building Blocks to a Brilliant Blog audio recording.
SEO or Search Engine Optimization
SEO is less about what you write as it is about how your write it. Yoast is a great plugin that I like to use, which gauges my SEO based on a series of elements including how often I use the title key words in the article, the use of headers and how easy it is to read. Click here to learn Yoast's top 10 SEO generators.
Find the right Social Media niche
In our blog article, "How to Choose the Right Social Media Platforms," I provided you with a chart based on Pew Research that shows you the demographics for each major Social Media platform. For example, the average age of Facebook users is 25-34, whereas the average age for Twitter users is 18-29. There's other demographics to consider as well, such as gender, geographic location, income and education. The important takeaway here is to know your audience. Who are they and why should they care? Know their pain points. How are you going to solve their problem?
And finally, all of your content should have a CTA, a call-to-action. First, decide the intention of your blog? Do you want to build your prospect list? Are you selling something? Do you want to develop a trusting relationship with your audience, so when you do have something to offer they will be more likely to buy from you? Remember, people buy from those they know, like and trust.
Let's face it, we're all busy. So when we create content, we want it to be effective. We want to inform, entertain and engage our audience. It's not just for our ego, it's because we have something fabulous to offer and nurturing our customers with some game-changing content is a noble first step to gain a loyal following.