If you own a business and are trying to attract leads and sales online, you’re probably familiar with funnels. Funnels come with a big promise to take your business to the next level by automating your marketing and sales. There’s no shortage of marketing and funnel experts promoting specific funnel systems, templates and scripts that have all worked for someone else, but will they work for you?
With so much hype and big promises, it’s easy to feel overwhelmed and confused as you try to find a funnel that fits your business. If you’re like many coaches and consultants, you’ve likely tried to leverage the power of a funnel in your business, but maybe it didn’t feel right, didn’t seem to fit your business or your voice and it didn’t work.
But funnels DO work...and they can work for your business.
To show you how, we need to take a step back and look at the core of what we’re trying to accomplish with our funnels.
The Truth About Funnels
Funnels are a powerful tool that we can use to market and sell our products and services. They’re not magical, they’re just the way we’re strategically communicating with our ideal clients. If what you’re communicating isn’t on target, it doesn’t matter which funnel you use to do it.
Remember that successful marketing is about putting the right message in front of the right person at the right time.
You’re thoughtfully crafting a conversation with your ideal client. Whether that conversation happens in a store, in an elevator, over lunch or coffee, through an online funnel, or in some weird exchange of carrier pigeons, at each step along the path toward the sale, your messaging needs to fit.
Once you focus on the conversation that you want to have with your ideal customer, any funnel you use to deliver that conversation will finally feel like it fits your business.