Depending on what you want to do with your website, there are various software and website builders on the market. Most are free with minimal costs for add-ons, but you’ll want to invest in this aspect as you do in every other part of your business.
If you’re wanting to partake in e-commerce, you should select software designed specifically for that purpose. Check out Magento, osCommerce, OpenCart or VirtueMart. However, if e-commerce is only a small part of your website (i.e. selling branded merch, books, limited edition products), you’ll want to look into software like WordPress and Wix.
Choose a Template and Plugins for Your Website
A template is a pre-made website design that you can add to your website instantly to create a professional-looking website without having to hire a Web designer. If you get a chance to explore the readily ones available on the websites listed above, you’ll notice that they try to cater to as many business categories as possible.
Beyond templates, you may require additional plugins, which are add-ons to provide functionality for your website. There are many free ones, but just like templates, the ones you pay for are more efficient. Whether you want to add e-commerce, write a blog, incorporate videos, provide social media buttons, there’s typically an add-on for it.
This provides a user-friendly website that caters to your targeted consumers. If this is your first website, templates will help you understand the experience consumers have, what they are interested in and how they interact with it. Keep in mind that you can eventually invest in custom-built designs later when you pinpoint what you actually need, instead of what you think you need.
Develop Website Content
This is where your creativity comes in. The content you post must be compelling to
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