Once you get clear on your core purpose, develop a leadership mindset and know how to ask for BIG money, it's time to tell the world. Gifted Wisdom donor, Ellie White-Stevens, is a branding and marketing expert.
In her training video, she talks about putting on a gala and supercharging giving. Whether it's for a specific gala or for your organization as a whole, consistency in your branding is key.
Decide on your branding. This includes your color scheme, your font, graphics, anything that describes your organization and evokes a feeling. So, for example, if you're putting on a Christmas gala, most likely you're going to choose images or graphics with a holiday theme. That theme should be on every invitation, brochure, envelope, website and everything you are using to promote your event.
And, let me add something here - have a professional create your marketing materials. If you want to attract big money, you need to present yourself and organization as a legitimate and professional entity. Having your 16 year old son do it for you is just not the way to go.
If you are having a gala, Ellie recommends you touch people in several ways including sending invitations via traditional mail, email event services like Eventbrite and a follow-up phone call, to name a few.