This week we are sitting down with our Chief Marketing Officer of eWomenNetwork and Executive Producer at Celebrity Science Branding and Star Power Studios.
Kym Yancey has a knack for turning experts into leaders in their field and has helped numerous successful entrepreneurs transition from the expert level to the influencer level through our Celebrity Science program.
With that said, Kym has all the inside scoop on what it takes to stand out in this crowded marketplace so that YOU can book more gigs and draw larger crowds as an influencer and speaker.
“Is your solution, idea, strategy relevant to the buyers?” This is the first question Kym dives into when crafting your signature message. It isn’t what you think is relevant, but rather, what your audience would find relevant that will draw the audience you want.
Relevancy is established not only in the topic itself, but in the way your topic is packaged. If you want to stand out, your entire presentation needs to stand out too.
Your presentation is everything from your headshots, to the title of your speaking topics, to your bio, to your website, to your personality on stage, your leave-behind, and everything in-between.
Don’t be afraid of narrowing down your target audience to a specific, niche group. The more specific of a problem or pain-point you can solve, the more relevancy you will create for the right people and the right groups.
Catering your topic and your message to the audience you are wanting to speak to is an amazing way to close the deal!